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Search results for "marketing"
Christopher Aarons
Assistant Professor of Instruction, Department of Marketing, Red McCombs School of Business
chris.aarons@mccombs.utexas.edu
Expertise: Brand Management, Business Communication, Business Strategy, Communications - Professional, Communications - Strategic, Consumer Behavior, Digital Marketing, Executive Education, Marketing, Marketing Communication, Marketing Management, Marketing Psychology, Marketing Strategy, Social Media
Scott J Aaronson
Professor, Department of Computer Science, College of Natural Sciences
aaronson@cs.utexas.edu
Expertise: Quantum computers; computational complexity theory; theoretical computer science
Ross Baldick
Professor Emeritus, Chandra Department of Electrical and Computer Engineering
baldick@mail.utexas.edu
Expertise: Analysis of restructured electricity markets and electric transmission; Electricity system analysis, operations, and planning; Vulnerability of electric grids to terrorist attack; Very large-scale integration circuit analysis
Ben Bentzin
Associate Professor of Instruction, Department of Marketing, Red McCombs School of Business
ben.bentzin@mccombs.utexas.edu
+1 512 750 9253
Expertise: Artificial Intelligence (AI), AI integration into organizations, AI in marketing, AI in business education, business-to-business marketing, strategic pricing, marketing of technology, product marketing, digital media marketing, entrepreneurship.
Chandra R Bhat
Professor, Fariborz Maseeh Department of Civil, Architectural and Environmental Engineering
bhat@mail.utexas.edu
+1 512 471 4535
Expertise: Activity and travel behavior analysis; Travel demand modeling; Application of econometric, discrete choice and market research techniques in transportation planning; Logistics and freight modeling; Transportation energy and transportation air quality analysis; Urban form and spatial data modeling; Artificial Intelligence and Transportation Safety and Equity; Urban management; Pollution
Laura Bright
Associate Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
laurabright@utexas.edu
+1 512 699 8218
Expertise: social media effects, social media fatigue, big data, advertising personalization, digital wellness
Douglas S Bruster
Professor, Department of English, College of Liberal Arts
bruster@austin.utexas.edu
+1 512 471 3635
Expertise: Shakespeare; drama; English Renaissance literature; film; theory
Marika Cabral
Associate Professor, Department of Economics, College of Liberal Arts
marika.cabral@utexas.edu
Expertise: Economics; health-related economics; health insurance; insurance; taxation; privatization of health markets
Kate Catterall
Associate Professor, Department of Design
katecat@utexas.edu
+1 512 471 0902
Expertise: History and theory of design; furniture and product design
Erica Ciszek
Associate Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
eciszek@utexas.edu
Expertise: Dr. Ciszek is a leader in strategic communication research and critical theories. Their research, teaching and service are closely tied to commitments of advocacy and mobilization in public relations and strategic communication. Before launching their academic career, Ciszek worked in advertising and public relations. Additionally, they have worked in strategic analytics, market research and contributed to community media. As someone with professional experience in strategic communication working with nonprofits and Fortune 500 companies, Ciszek recognized the importance of work with demographic depth and epistemic plurality in the fields of public relations and advertising. Through their research and teaching, Ciszek is committed to making a space for voices and perspectives that have historically been written out of research and practice.
Adam Cobb
Associate Professor, Business, Government and Society
adam.cobb@mccombs.utexas.edu
Expertise: Corporate Governance, Human Resource Management, Labor Markets
Julia L Coronado
Clinical Associate Professor, Department of Finance, Red McCombs School of Business
julia.coronado@austin.utexas.edu
Expertise: Real estate, economy, monetary policy, financial policy, pension finances, market valuations, social security, retirement saving adequacy and behavior
Isabella Cunningham
Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
isabella.cunningham@austin.utexas.edu
+1 512 471 1101, +1 512 471 8126
Expertise: legal and ethical aspects of advertising; media effectiveness and messaging appeals; trademarks and intellectual property; deceptive advertising; brand placement and brand equity
James Dalthorp
Assistant Professor of Practice, Stan Richards School of Advertising and Public Relations, Moody College of Communication
james.dalthorp@austin.utexas.edu
Expertise: NIL; sports communication; strategic branding
Katherine Dawson
Professor of Practice, School of Journalism and Media, Moody College of Communication
katedawson@utexas.edu
+1 512 471 6111
Expertise: journalism; news; television news; broadcast journalism; news production; documentary film; broadcast news writing; radio reporting; television producing
Natalie Devlin
Associate Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
nataliebdevlin@utexas.edu
Expertise: crisis communication; digital media in sports; big data; digital advertising; data/privacy;
Lisa Dobias
Associate Professor of Instruction, Stan Richards School of Advertising and Public Relations, Moody College of Communication
dobias@austin.utexas.edu
+1 512 471 1101
Expertise: social media; branding
Minette Drumwright
Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
mdrum@mail.utexas.edu
+1 512 471 1101, +1 512 471 2367
Expertise: ethics; leadership; corporate social responsibility; communication for nonprofits
William Fuchs
Professor, Department of Finance, Red McCombs School of Business
william.fuchs@mccombs.utexas.edu
Expertise: Finance
James K Galbraith
Professor, Lyndon B Johnson School of Public Affairs
galbraith@mail.utexas.edu
+1 512 471 1244
Expertise: Macroeconomic policy; monetary policy, economic development policies; comparative economic policy; economic inequality
Shiv Ganesh
Professor, Department of Communication Studies, Moody College of Communication
shiv.ganesh@austin.utexas.edu
Expertise: collective organizing; globalization and digital technologies; transparency; environmental communication
Michael L Geruso
Associate Professor, Department of Economics, College of Liberal Arts
mike.geruso@utexas.edu
+1 512 475 8704
Expertise: Economics of Health and Healthcare, Development, Economic Demography, health insurance
Jennifer Glass
Professor, Department of Sociology, College of Liberal Arts
jennifer-glass@utexas.edu
+1 512 471 8355
Expertise: Work and family issues, telecommuting and new labor practices, STEM labor force retention
Caitlin Gorback
Assistant Professor, Department of Finance, Red McCombs School of Business
caitlin.gorback@mccombs.utexas.edu
Expertise: Economics, Empirical Methods, Finance - Household, Housing and Real Estate, Real Estate, Transportation, Urban and Spatial Economics
John M Griffin
Professor, Department of Finance, Red McCombs School of Business
john.griffin@mccombs.utexas.edu
Expertise: Asset Pricing, Empirical Methods, International Finance, Investment Management
Nicholas J Hallman
Associate Professor, Department of Accounting, Red McCombs School of Business
nicholas.hallman@mccombs.utexas.edu
Expertise: Accounting - Audit, Accounting - Financial
Daniel S Hamermesh
Professor Emeritus, Department of Economics, College of Liberal Arts
hamermes@eco.utexas.edu
Expertise: Labor demand, time use, social insurance programs (particularly unemployment insurance) and unusual applications of labor economics (to suicide, sleep and beauty)Labor markets; unemployment; wages inequality; Social Security; demographic issues, business.
John W Hatfield
Professor, Department of Finance, Red McCombs School of Business
john.hatfield@mccombs.utexas.edu
+1 512 471 4901
Expertise: Finance
Terry Hemeyer
Associate Professor of Practice, Stan Richards School of Advertising and Public Relations, Moody College of Communication
hemeyer@austin.utexas.edu
+1 713 819 1322, +1 713 819 1671
Expertise: Crisis management; public, employee, community, government and investor relations; advertising; marketing; consumer segmentation; human resources; communicating corporate layoffs, and corporate security.
Jennifer J Holme
Professor, Department of Educational Leadership and Policy, College of Education
jholme@austin.utexas.edu
Expertise: Focuses on the politics and implementation of educational policy with an emphasis on school reform, equity and diversity in schools; and the intersection between housing and education policy.
Henry T Hu
Professor, School of Law
hhu@law.utexas.edu
+1 512 232 1373
Expertise: Law and economics of corporate and international finance; swaps; derivatives; securities; banking; corporate governance; hedge funds; mutual funds; new financial products and financial innovation; corporate hedging; investment and risk management; business, economics & labor
Nathan M Jensen
Professor, Department of Government, College of Liberal Arts
natemjensen@austin.utexas.edu
Expertise: Relationship between multinational corporations and domestic governments; politics of natural resources; political economy of international institutions; diffusion of policy across borders; business corruption; civil war
Manuel J Justiz
Professor, Department of Educational Leadership and Policy, College of Education
mjustiz@austin.utexas.edu
+1 512 232 1695
Spanish Speaker
Expertise: Bringing the experience of 28 years as dean of the College of Education, Justiz shares his expertise in topics of public policy, the politics of education, and Latin American programs in education.
Samuel A Kruger
Associate Professor, Department of Finance, Red McCombs School of Business
sam.kruger@mccombs.utexas.edu
+1 512 232 6839
Expertise: Asset Pricing, Finance - Corporate, Real Estate Finance, Automobile Lending, Financial Advising, Government Programs, Real Estate
Lara Latimer
Associate Professor of Instruction, Department of Kinesiology and Health Education, College of Education
lara.a.latimer@austin.utexas.edu
+1 512 471 7190
Expertise: Teaches from a holistic health perspective with a focus on personal health, including mental health, meditation and other stress management techniques.
Wei-Na Lee
F. J. Heyne Centennial Professor Emerita in Communication, Stan Richards School of Advertising and Public Relations, Moody College of Communication
weina@utexas.edu
Expertise: advertising, education; practice; communication process; how culture influences consumer response to communication; personal factors; message design; psychological response); communicating philanthropy and corporate social responsibility (CSR); overcoming skepticism
Kathleen Li
Associate Professor, Department of Marketing, Red McCombs School of Business
kathleen.li@mccombs.utexas.edu
+1 512 471 5476
Expertise: Clicks and Mortar, Empirical Methods, Marketing Models, Public Policy, Statistical Analysis
Alexandra Loukas
Associate Dean for Research and Graduate Studies, College of Education
alexandra.loukas@austin.utexas.edu
+1 512 232 9388
Expertise: Focuses on adolescent and young adult problem behavior development, and tobacco use and cessation.
Leigh M McAlister
Professor, Department of Marketing, Red McCombs School of Business
leigh.mcalister@mccombs.utexas.edu
+1 512 470 1145
Expertise: Consumer behavior, marketing models, marketing strategy, brand value, retail marketing
Jeeyun Oh
Associate Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
jeeyunoh@utexas.edu
+1 512 471 8134
Expertise: User interaction with new media interface and AI (artificial intelligence) technology; the impact of interactive/smart/social media interfaces on health/environmental/advertising message processing and persuasion.
Marcelo Paixao
Associate Professor, African and African Diaspora Studies Department, College of Liberal Arts
paixao.marcelo@austin.utexas.edu
Spanish Speaker
Expertise: Race relations and inequalities in Brazil and Latin American; public policies issues and monitoring; models of socioeconomic development; labor market; statistics of race, ethnic, and gender inequality
Keryn E Pasch
Associate Professor, Department of Kinesiology and Health Education, College of Education
kpasch@austin.utexas.edu
+1 512 232 8295
Expertise: Examines the relation between marketing influence on youth and young adult risk behavior such as substance use, nutrition, sleep and energy drink consumption.
Becky M Pettit
Professor, Department of Sociology, College of Liberal Arts
bpettit@utexas.edu
+1 512 471 9850
Expertise: Social Inequality, Race and Ethnicity, Gender, Labor Markets, Research Methods, criminal justice, incarceration, families in poverty, mass incarceration, school to prison pipeline, demography
Kathrynn Pounders
Associate Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
kate.pounders@austin.utexas.edu
Expertise: emotion and identity in communication effectiveness; health communication; emotional appeals; advertising and consumer wellbeing; advertising and gender
Heath J Prince
Research Scientist, Ray Marshall Center for the Study of Human Resources, Lyndon B Johnson School of Public Affairs
heath.prince@raymarshallcenter.org
+1 512 471 2193
Expertise: workforce development, labor markets, measuring poverty in developing countries
Varun Rai
Professor, Lyndon B Johnson School of Public Affairs
rai@austin.utexas.edu
+1 512 471 4697, +1 512 471 5057
Expertise: Dr. Rai's principal research interests are in technological change, innovation and diffusion; economics of climate change/integrated assessment models; and energy and development. His research combines energy systems modeling with the political economy of energy markets to understand how changes in energy technologies, market conditions, policies and regulation, and environment could impact energy generation. The emphasis of his research is on interdisciplinary and integrative research in engineering and policy to ensure that the insights from his policy research are rooted in the underlying technical realties.
Mark Regnerus
Professor, Department of Sociology, College of Liberal Arts
regnerus@prc.utexas.edu
+1 512 232 6307
Expertise: Sexual behavior, religion, and family
Erin Reilly
Professor of Practice, Stan Richards School of Advertising and Public Relations, Moody College of Communication
ebreilly@utexas.edu
Expertise: Audience motivation and emotion, immersive and interactive storytelling, Web3, blockchain, AI, emerging technologies, immersive and interactive storytelling, extended reality technologies (AI, IoT, AR, VR, MR, Virtual Worlds)
Brian E Roberts
Professor, Department of Government, College of Liberal Arts
roberts@utexas.edu
+1 512 232 7243
Expertise: American Political Institutions, Interest Groups, and Positive Political Economy
Clemens Sialm
Department Chair, Finance, Red McCombs School of Business
clemens.sialm@mccombs.utexas.edu
+1 512 232 6835
Expertise: Asset Pricing, Investments, Mutual Funds, Taxation, Capital Markets, Financial Institutions, Investment Banking, Investment Management
Emily Sparvero
Professor of Instruction, Department of Kinesiology and Health Education, College of Education
sparv@austin.utexas.edu
+1 512 232 2383
Expertise: Focuses on the development of sport policies and the ways in which professional sport teams can be leveraged to generate economic, social, and tourism benefits for host communities.
Rajashri Srinivasan
Professor, Department of Marketing, Red McCombs School of Business
raji.srinivasan@mccombs.utexas.edu
+1 512 471 5441
Expertise: New product development, marketing of high technology, marketing management and strategy, e-commerce marketing
Ioannis Stamatopoulos
Associate Professor, Department of Information, Risk, and Operations Management, Red McCombs School of Business
yannis.stamos@mccombs.utexas.edu
Expertise: Operations management and studies technology and operations, revenue management, and public policy
Michael Sury
Associate Professor of Practice, Department of Finance, Red McCombs School of Business
michael.sury@mccombs.utexas.edu
Expertise: Analytical Methodology, Artificial Intelligence (AI), Asset Allocation and Investment Performance, Asset Management, Business Valuation, Capital Budgeting, Capital Markets, Capital Structure, Corporate Finance, Corporate Finance - Investments, Corporate Finance - Valuation, Corporate Restructuring, Curriculum Development, Derivatives, Executive Education, Executive Training, Finance, Financial Analysis, Financial Analytics, Financial Management, Financial Markets, Financial Mathematics, Financial Modeling, Investment Criteria, Investment Management, Investment Strategy Design, Investments, Optimization, Option Pricing, Portfolio Management, Security Analysis, Valuation
Sheridan Titman
Director, Energy Management and Innovation Center, Department of Finance, Red McCombs School of Business
titman@mail.utexas.edu
+1 512 232 2787
Expertise: Corporate finance, energy, finance, real estate and investments, business, economics & labor, environment & earth science
Sara Toynbee
Associate Professor, Department of Accounting, Red McCombs School of Business
sara.toynbee@mccombs.utexas.edu
+1 512 471 9474
Expertise: Accounting - Financial, Capital Markets, Financial Reporting, Financial Statement Analysis, Labor Markets
Adrian Ward
Associate Professor, Department of Marketing, Red McCombs School of Business
adrian.ward@mccombs.utexas.edu
Expertise: Algorithms - Decision-Making, Consumer Behavior, Judgment and Decision-Making, Marketing, Marketing Psychology, Prosocial Behavior, Psychology of Technology, Social Media, Social Networks, Technology and Decision-Making, Consumer Behavior, Education, Financial Services
Craig Watkins
Professor, School of Journalism and Media, Moody College of Communication
craig.watkins@austin.utexas.edu
+1 512 471 4071, +1 512 471 6676
Expertise: Race and pop culture; youth culture; digital media and social media; hip-hop culture and music; video games; the history of Black American cinema and the films of Spike Lee; digital media; young people and behaviors with social and online media.
Jake Wegmann
Associate Professor, School of Architecture
jagw@utexas.edu
+1 512 471 0169
Expertise: Housing affordability, Housing development, Land use regulation, Informal housing, Urban form
Kurt G Weyland
Professor, Department of Government, College of Liberal Arts
kweyland@austin.utexas.edu
+1 512 232 7253
Expertise: Democratization and authoritarian rule, social policy and policy diffusion, and populism in Latin America and Europe
Andrew B Whinston
Professor, Department of Information, Risk, and Operations Management, Red McCombs School of Business
abw@uts.cc.utexas.edu
+1 512 471 7962, +1 512 471 8879
Expertise: Resource allocation issues; bundle markets in electronic commerce; digital economy; electronic commerce; electronic financial markets; network management, business.
Rachel S White
Associate Professor, Department of Educational Leadership and Policy, College of Education
rachel.white@austin.utexas.edu
Expertise: Examines issues of power and voice in education policy making and implementation processes, with a focus on public school district superintendents and school boards.
Gary B Wilcox
Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
burl@mail.utexas.edu
+1 512 471 0917
Expertise: Alcohol advertising; cigarette advertising; interactive communication social media; unstructured data analysis and media mix marketing models.
Gizem Yalcin Williams
Assistant Professor, Department of Marketing, Red McCombs School of Business
gizem.yalcin@mccombs.utexas.edu
Expertise: Affect and Decision-Making, Algorithms, Algorithms - Decision-Making, Algorithms - Fairness, Artificial Intelligence (AI), Artificial Intelligence (AI) - Bias, Artificial Intelligence (AI) - Ethics, Artificial Intelligence (AI) - Emotional, Artificial Intelligence (AI) - Human-AI Interaction, Artificial Intelligence (AI) - Human-Centered, Consumer Behavior, Decision-Making, Marketing, Marketing - Technology, Prosocial Behavior, Psychology of Technology, Technology and Decision-Making
