Natalie Brown Devlin is an associate professor in the School of Advertising & Public Relations. She also serves as the Director of Texas Media & Analytics and the Associate Director for Research for the Center for Sports Communication & Media. Her research examines crisis communication and digital media in the context of sport.

Her work analyzes how social media empowers organizational stakeholders during sports-related crises. She previously worked in digital advertising as an associate director of strategic account analytics, where she provided custom analyses and consumer insights to client marketing executives.