Professor, African and African Diaspora Studies Department, College of Liberal Arts
Phone: +1 512 471 4071, +1 512 471 6676
S. Craig Watkins' teaching and research interests focus on race, media, youth culture, and hip-hop studies. One dimension of his research, critical media studies, hones in on what he calls the "new urban market" and how it is reshaping American popular culture, media, and everyday life. A second dimension of his research examines youth media behavior and lifestyle trends as well as the underlying sociological currents that shape them. He is the author of "Hip Hop Matters: Politics, Pop Culture and the Struggle for the Soul of a Movement" (Beacon Press 2005) and of "Representing: Hip Hop Culture and the Production of Black Cinema" (The University of Chicago Press 1998). In addition to his books Watkins is the author of several articles and book chapters examining the intersections between race, social change, and popular culture. Some of his future projects include a new book on the role of urban culture in America's entertainment economy and culture and research on young people and television.