Raji Srinivasan is a professor in the Department of Marketing and holds the Jack R. Crosby Regents Chair in Business Administration at The University of Texas at Austin’s McCombs School of Business. Her expertise centers on organizational innovation and marketing metrics, including such topics as new product development, market entry and exit strategies, and the financial performance of companies.

A renowned researcher, she has published her academic work in outlets such as Journal of Marketing, Journal of the Academy of Marketing Science, Marketing Letters, Journal of Product Innovation Management, and The Journal of Public Policy and Marketing. She is an associate editor of the Journal of Product Innovation Management and Journal of Public Policy and Marketing and serves on the editorial board of the Journal of Marketing. She is currently serving as co-editor of the Journal of the Academy of Marketing Science.

Srinivasan holds a Ph.D. in business administration (marketing) from Pennsylvania State University; an MBA (marketing) from the Indian Institute of Management, Ahmedabad, India; and an M.S. in physics from Madras Christian College, Madras, India.