Kate Pounders is an Associate Professor at The University of Texas at Austin in the Stan Richards School of Advertising & PR. Her research examines consumer psychology in the domains of persuasion and consumer well-being. Specifically, myresearch focuses on how facets of motivation, such as identity, emotions, and the goal-striving process - interact to influence consumer response to marketing and health communication. Her work leverages consumer psychology to identify both the beneficial and detrimental effects that media, advertising, and health messaging may impart. For example, she has examines the portrayal of gender in advertising. She also examines emotional appeals and message framing in health advertising. She has been published in the Journal of Advertising, the Journal of Business Research, the Journal of Advertising Research, the Journal of Current Issues and Research in Advertising, Psychology & Marketing, the Journal of Health Communication, and the Journal of Health Psychology, among others. Her work seeks to offer theoretical contributions as well as useful practical implications for both the consumer marketplace and society more generally.