Dr. Pounders research focuses on consumer behavior in the domains of persuasion and consumer well-being. She examines how emotions, motivation, and identity interact to influence consumer attitudes, beliefs, and behaviors. Her research investigates information processing as well as social and psychological factors to understand consumer response to media, marketing, and messaging. She also explores gender, identity, and branding. She is an Associate Editor of Journal of Advertising Research and Journal of Business Research.

She has been published in top journals in the field, including the Journal of Marketing, the Journal of Academy of Marketing Science, Journal of Advertising, Journal of Business Research, Journal of Advertising Research, International Journal of Advertising, Journal of Current Issues and Research in Advertising, Psychology & Marketing, Journal of Health Communication, the Journal of Health Psychology, among others.

Dr. Pounders teaches the Advertising Law & Ethics, and both the undergraduate and graduate course on consumer behavior.