Jeeyun Oh is an assistant professor in the Stan Richards School of Advertising and Public Relations at UT Austin. She received her Ph.D. in mass communications from The Pennsylvania State University. Her research focuses on how users interaction with new media interfaces affects their emotions and cognitive processing of health messages. Her experimental research has explored the potential of interactive media technologies to enhance user engagement and persuasion, by applying, assessing and extending theories in psychology, media effects, health communication, and human-computer interaction. She has published her work in the Journal of Communication, Communication Research, Journal of Media Psychology, Computers in Human Behavior, and Human-Computer Interaction. Before coming to UT Austin, she taught advertising classes at Robert Morris University, PA.