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Mark I Alpert

Mark I Alpert

Professor Emeritus, Department of Marketing, Red McCombs School of Business
malpert310@gmail.com

Expertise: Consumer behavior; marketing research; retailing; pricing; marketing communications; emotion in consumer behavior, business.

Cassandre Alvarado

Cassandre Alvarado

Senior Associate Dean for Undergraduate Education, Moody College of Communication
cassandre.alvarado@austin.utexas.edu
+1 512 232 3997

Expertise: Focuses research on student success and graduation initiatives, including innovative college readiness assignments, student success programs and understanding the completion agenda.

Lucy  Atkinson

Lucy Atkinson

Associate Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
lucyatkinson@austin.utexas.edu
+1 512 471 6665

Expertise: communication in the context of sustainability and the environment; focusing on the ways message components (like visual elements, argument frames, source factors) in environmental communication campaigns influence environmental attitudes; beliefs and behaviors; environmental communication; sustainability; advertising; immersive media (virtual reality and augmented reality); AI-generated messaging

Laura Bright

Laura Bright

Associate Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
laurabright@utexas.edu
+1 512 699 8218

Expertise: social media effects, social media fatigue, big data, advertising personalization, digital wellness

E.  Ciszek

E. Ciszek

Associate Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
eciszek@utexas.edu

Expertise: advocacy and social change; public relations as activism; activism and strategic communication; LGBT, gay, lesbian, bisexual, transgender, queer AND strategic communication; cultural studies, qualitative research, corporate activism, activism, advocacy and social justice, diversity, equity and inclusion

Isabella Cunningham

Isabella Cunningham

Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
isabella.cunningham@austin.utexas.edu
+1 512 471 1101, +1 512 471 8126

Expertise: legal and ethical aspects of advertising; media effectiveness and messaging appeals; trademarks and intellectual property; deceptive advertising; brand placement and brand equity

James Dalthorp

James Dalthorp

Assistant Professor of Practice, Stan Richards School of Advertising and Public Relations, Moody College of Communication
james.dalthorp@austin.utexas.edu

Expertise: NIL; sports communication; strategic branding

Natalie Devlin

Natalie Devlin

Associate Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
nataliebdevlin@utexas.edu

Expertise: crisis communication; digital media in sports; big data; digital advertising; data/privacy;

Lisa Dobias

Lisa Dobias

Associate Professor of Instruction, Stan Richards School of Advertising and Public Relations, Moody College of Communication
dobias@austin.utexas.edu
+1 512 471 1101

Expertise: social media; branding

Minette Drumwright

Minette Drumwright

Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
mdrum@mail.utexas.edu
+1 512 471 1101, +1 512 471 2367

Expertise: ethics; leadership; corporate social responsibility; communication for nonprofits

Terry  Hemeyer

Terry Hemeyer

Associate Professor of Practice, Stan Richards School of Advertising and Public Relations, Moody College of Communication
hemeyer@austin.utexas.edu
+1 713 819 1322, +1 713 819 1671

Expertise: Crisis management; public, employee, community, government and investor relations; advertising; marketing; consumer segmentation; human resources; communicating corporate layoffs, and corporate security.

Octavio  Kano-Galvan

Octavio Kano-Galvan

Assistant Professor of Practice, Stan Richards School of Advertising and Public Relations, Moody College of Communication
octavio.kanogalvan@austin.utexas.edu
+1 240 426 1762

Expertise: creative; art director; photography; 3D video production; web/mobile interactive media; motion graphics; 3D modeling and cinematography

Deena  Kemp

Deena Kemp

Assistant Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
dkemp@austin.utexas.edu

Expertise: persuasion; emotion; behavioral economics in decision-making; health communication

Yeonsoo  Kim

Yeonsoo Kim

Associate Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
yeonsoo.kim@austin.utexas.edu

Expertise: PR issues with actors athletes and influencers; strategic communication; corporate social responsibilty; reputation and crisis management

Shanti  Kumar

Shanti Kumar

Associate Professor, Department of Radio-Television-Film, Moody College of Communication
shanti.kumar@austin.utexas.edu
+1 512 232 3498

Expertise: Global media; cultural studies

Wei-Na  Lee

Wei-Na Lee

F. J. Heyne Centennial Professor Emerita in Communication, Stan Richards School of Advertising and Public Relations, Moody College of Communication
weina@utexas.edu

Expertise: advertising, education; practice; communication process; how culture influences consumer response to communication; personal factors; message design; psychological response); communicating philanthropy and corporate social responsibility (CSR); overcoming skepticism

Jihye  Lee

Jihye Lee

Assistant Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
jihye.lee@austin.utexas.edu

Expertise: Computational inequality, AI, government, public benefits, advertising, financial constraints, digital inequality, media psychology

Michael S Mackert

Michael S Mackert

Director of the Center for Health Communication, Stan Richards School of Advertising and Public Relations, Moody College of Communication
mackert@utexas.edu
+1 512 348 8490

Expertise: telemedicine; health communication; health literacy and online communities; health communication; communicating about complex health issues; audience targeting; tailoring messages; media campaigns; translating research into practice; social media; tobacco cessation; opioid overdose prevention; men's role in prenatal health

John H Murphy

John H Murphy

Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
jhmurphy@austin.utexas.edu
+1 512 471 1101

Expertise: Advertising and marketing communication management; current; issues in advertising practice; ethical issues in marketing; media management issues; advertising agency issues; business, integrated brand promotion, campaign planning and media management

Jeeyun  Oh

Jeeyun Oh

Associate Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
jeeyunoh@utexas.edu
+1 512 471 8134

Expertise: User interaction with new media interface and AI (artificial intelligence) technology; the impact of interactive/smart/social media interfaces on health/environmental/advertising message processing and persuasion.

Keryn E Pasch

Keryn E Pasch

Associate Professor, Department of Kinesiology and Health Education, College of Education
kpasch@austin.utexas.edu
+1 512 232 8295

Expertise: Examines the relation between marketing influence on youth and young adult risk behavior such as substance use, nutrition, sleep and energy drink consumption.

Kathrynn  Pounders

Kathrynn Pounders

Associate Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
kate.pounders@austin.utexas.edu

Expertise: emotion and identity in communication effectiveness; health communication; emotional appeals; advertising and consumer wellbeing; advertising and gender

JoAnn M Sciarrino

JoAnn M Sciarrino

Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
joann.sciarrino@austin.utexas.edu
+1 404 402 3384

Expertise: brand & advertising strategy, brand & advertising analytics and brand attachment.

Natalie T Tindall

Natalie T Tindall

Department Chair, Advertising and Public Relations, Moody College of Communication
natalie.tindall@austin.utexas.edu

Expertise: Organizational composition, the situational theory of publics; intersectionality in public relations; NIL; athlete branding; PR issues with actors, athletes and influencers

Sean J Upshaw

Sean J Upshaw

Assistant Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
sean.upshaw@austin.utexas.edu

Expertise: culture-centered health communication; visual communication; health and culture; health message design; health promotion messaging; health information messages; health communication; media messaging; communication education

Gary B Wilcox

Gary B Wilcox

Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
burl@mail.utexas.edu
+1 512 471 0917

Expertise: Alcohol advertising; cigarette advertising; interactive communication social media; unstructured data analysis and media mix marketing models.