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Search results for "advertising"

Mark I Alpert
Professor Emeritus, Department of Marketing, Red McCombs School of Business
malpert310@gmail.com
Expertise: Consumer behavior; marketing research; retailing; pricing; marketing communications; emotion in consumer behavior, business.

Cassandre G Alvarado
Executive Director, Student Success Initiatives, College of Education
cassandre.alvarado@austin.utexas.edu
+1 512 232 3997
Expertise: Focuses research on student success and graduation initiatives, including innovative college readiness assignments, student success programs and understanding the completion agenda.

Lucy Atkinson
Associate Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
lucyatkinson@austin.utexas.edu
+1 512 471 6665
Expertise: communication in the context of sustainability and the environment, focusing on the ways message components (like visual elements, argument frames, source factors) in environmental communication campaigns influence environmental attitudes, beliefs and behaviors.

Laura F Bright
Associate Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
laurabright@utexas.edu
+1 512 699 8218
Expertise: social media effects, social media fatigue, big data, advertising personalization, digital wellness

Erica Ciszek
Associate Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
eciszek@utexas.edu
Expertise: advocacy and social change; public relations as activism; activism and strategic communication; LGBT, gay, lesbian, bisexual, transgender, queer AND strategic communication; cultural studies, qualitative research, corporate activism, activism, advocacy and social justice, diversity, equity and inclusion

Natalie B Devlin
Assistant Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
nataliebdevlin@utexas.edu
Expertise: crisis communication; digital media in sports; big data; digital advertising; data/privacy;

Minette E Drumwright
Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
mdrum@mail.utexas.edu
+1 512 471 1101, +1 512 471 2367
Expertise: Advertising; marketing; social marketing; social responsibility in business; service marketing; marketing strategy; business ethics; ethics; leadership; corporate social responsibility; communication for non-profits

Terry Hemeyer
Associate Professor of Practice, Stan Richards School of Advertising and Public Relations, Moody College of Communication
hemeyer@austin.utexas.edu
+1 713 819 1322, +1 713 819 1671
Expertise: Crisis management; public, employee, community, government and investor relations; advertising; marketing; consumer segmentation; human resources; communicating corporate layoffs, and corporate security.

Wei-Na Lee
F. J. Heyne Centennial Professor Emerita in Communication, Stan Richards School of Advertising and Public Relations, Moody College of Communication
weina@utexas.edu
Expertise: cross-cultural consumer behavior, multicultural marketing communication, consumer response to new media

John H Murphy
Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
jhmurphy@austin.utexas.edu
+1 512 471 1101
Expertise: Advertising and marketing communication management; current; issues in advertising practice; ethical issues in marketing; media management issues; advertising agency issues; business, integrated brand promotion, campaign planning and media management
Jeeyun Oh
Associate Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
jeeyunoh@utexas.edu
+1 512 471 8134
Expertise: user interaction with new media interface and its impact on health/environmental message processing and persuasion

Keryn E Pasch
Associate Professor, Department of Kinesiology and Health Education, College of Education
kpasch@austin.utexas.edu
+1 512 232 8295
Expertise: Examines the relation between marketing influence on youth and young adult risk behavior such as substance use, nutrition, sleep and energy drink consumption.

Kathrynn Pounders
Associate Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
kate.pounders@austin.utexas.edu
Expertise: emotion and identity in communication effectiveness and health communication; emotional appeals, advertising and consumer well-being; advertising and gender; health communication.

JoAnn M Sciarrino
Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
joann.sciarrino@austin.utexas.edu
+1 404 402 3384
Expertise: digital marketing; analytics; brand attachment

Paul J Stekler
Professor Emeritus, Department of Radio-Television-Film, Moody College of Communication
paul.stekler@austin.utexas.edu
Expertise: Politics, Southern politics, political campaigns, political advertising and how polls affect campaigns and campaign messaging; documentary filmmaking

Patricia A Stout
John P. McGovern Regents Professor Emerita in Health and Medical Science in Communication, Stan Richards School of Advertising and Public Relations, Moody College of Communication
patstouttx@gmail.com
Expertise: Advertising copy research and consumer behavior; emotional response to advertising; health communications and social marketing issues; business. Health communication, including HIV/AIDS, immunization, and obesity.

Sean J Upshaw
Assistant Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
sean.upshaw@austin.utexas.edu
Expertise: health disparity and communication in the context of visual information and persuasion; how underserved populations in the United States engage with health messages

Gary B Wilcox
Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication
burl@mail.utexas.edu
+1 512 471 0917
Expertise: Alcohol advertising; cigarette advertising; interactive communication social media; unstructured data analysis and media mix marketing models.