Natalie T. J. Tindall, Ph.D., APR is the Director of the Stan Richards School of Advertising and Public Relations at the University of Texas. Her research focuses on organizations, specifically the public relations function, participatory culture, the situational theory of publics, and intersectionality in strategic communication practices.

She has authored book chapters and online publications along with peer-reviewed journal articles published in Journal of Public Relations Research, Public Relations Review, Public Relations Journal, Howard Journal of Communications, PRism, and the International Journal of Strategic Communication. She is the co-editor of three books in public relations: two on the intersection of participatory culture, fandom, and public relations and one on LGBTQ issues in strategic communication. She has served as the Head of the Public Relations Division for the Association for Education in Journalism and Mass Communication.