My research focus is to develop a theoretical and computationally-based program aimed at elucidating the fundamental mechanisms underlying the design of novel, self-assembled advanced materials. The goal is to complement the research of experimentalists (synthetic chemists, chemical engineers, and material scientists) by providing simple but quantitative guidelines to rationally design and synthesize these materials. Towards this broad objective, our groups research focuses on the development and use of a wide variety of tools spanning both equilibrium and nonequilibrium statistical mechanics, conventional fluid mechanics, molecular rheology and computational tools to complex fluids and biological systems.